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PRIVACY
Enterprise

'Staycation providers need to step up', says boss of the South West's largest holiday parks

John Fowler, managing director of John Fowler Holiday Group says there's optimism for the year ahead

John Fowler, managing director of John Fowler Holidays with Sales Director Cathie Higgs

Business was going really well for John Fowler Holiday Parks - it had been investing heavily in new accommodation and had expanded its portfolio with the - bringing the number of parks to 12 across Devon, Cornwall, Somerset and Wales.

Managing director John Fowler explained: "We really felt the business was moving forward and advanced bookings were up by 8% on the previous year. It seemed that the domestic staycation market was quite buoyant and there was a lot of interest in the service that we offered, and there still is."

Figures for this year's Annual Business Guide: Top 150 Businesses in Devon and Cornwall show that John Fowler Holdings turnover for 2019 was £24,445,804 - making a debut on the list at number 142.

"But then lockdown hit," said Mr Fowler.

"One minute we were busy, open and taking bookings and the next we were completely shut down. Our call centre went from taking bookings to issuing refunds.

"Luckily a lot of loyal customers just wished to postpone their holidays but anyone who wanted a refund was able to do so.

"Thankfully, because of the government support, all of our 500 staff were kept on furlough while the core staff on the parks kept them maintained and tidy."

The parks re-opened again on July 12 but some aspects of the business, like entertainment and amusement arcades remain closed though swimming pools have reopened.