Breakfast is the most important meal of the day, your mum used to say, and now Plymouth is to get a diner dedicated to cereal and inspired by London's famous Cereal Killer Café.
Sofie and Kieran Taylor, who launched in April 2019, are now expanding into providing all-day breakfasts in a bowl.
The couple have taken over premises next to their Kawaffle stall in Plymouth City Market and will import cereals from around the world, as well as offering "simple" breakfasts such as toast and crumpets.
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Mrs Taylor said the inspiration for the enterprise came from visiting breakfast bars in other cities, such as the popular Cereal Killer Cafe, which has five locations across the world and was the first cereal-themed café in the 海角视频.
"We would like to follow that business but offer other options, so people can come along and have something simple such as cereal, toast and crumpets," she said.
The cereal bar will have dairy milk and also vegan, vegetarian and gluten-free options.
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Kawaffle opened with a fanfare in April, selling more than 100 snacks in its inaugural day - until staff ran out of batter.
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Customers gobbled up waffles with ice cream, cream, sauce, fruit and all sorts of toppings including dolly mixture and Smarties. Prices range from about £2.50 to almost £6.
The waffles themselves are either Belgian-style lolly waffles on sticks or a folded bubble waffle with fillings and toppings.
London has two Cereal Killer Cafés, in hipster hangouts Shoreditch and Camden. Cereal Killer Café was opened in 2014 by twins Alan and Gary Keery. Since then it has sold more than one million bowls.
Punters can choose from more than 50 types of cereal, imported from countries such as South Africa, America, Spain, France, New Zealand, and Australia.
The business, which has now launched its own brand of cereals, has three stores in the 海角视频 and others in Dubai, Kuwait, and Qatar.
It prides itself on serving up "any way that you can enjoy cereal" including "cornflake chicken", cereal milk ice cream and even alcohol with cereal in it.
The London business has become a media sensation, the subject of a stage musical and even embroiled in an anti-gentrification protest.
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To contact William Telford: william.telford@reachplc.com