A new online wine shop has been launched with creative backing from a Derbyshire agency.
Fluid Ideas has helped with the branding, website, content and even the name of Wine&Something – recently launched by chief executive Dale Agar and wine director Rob Edwards.
The Surrey-based wine business – which wants to offer a more personal service to the big online retailers – is aimed at the 35-50 age group and currently has 260 wines from 12 countries on its site.
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All the wines have been tasted and chosen by master of wine Robin Kick, with 85 per cent of its range exclusive within the 海角视频 market.
They are sourced from independent, family-run, artisan vineyards and include vegan, vegetarian and organic wines.
The business offers 24-hour delivery, with a minimum order of six bottles.
As part of its remit, the 12-strong team at Fluid Ideas provided graphic design, animation, photography, videos, social media and advertising campaigns to help with the launch.
Further projects are underway as Wine&Something aims to compete with bigger rivals such as Naked Wines, Virgin Wines, The Wine Society and Laithwaite’s Wine.
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Dale said: “We wanted to start a wine merchant that adds “wow” to the consumer’s wine journey and enhances any occasion, helping to create good times whenever families and friends get together for dinner parties and other gatherings.
“Our brief to Fluid Ideas was to differentiate ourselves in the marketplace by offering a far more vibrant and contemporary brand than our competitors.
“They’ve done a phenomenal job in creating a brand with personality, energy and emotion, along with a fantastic user experience.
“We are working with very small producers from the major wine regions of the world who put a lot of love and care into the wine-making process, which truly shows in the end products.”
As part of the brand identity, Fluid Ideas has tried to emphasise the social aspect of a decent glass or bottle of wine.
Its campaign also focuses on how Wine&Something uses only independent producers who lovingly nurture their wines.
The next stage of Fluid Ideas’ support will include supplying games, trivia, news and recipes relating to its wines, to grow the new brand’s “wine-tainment” offering.
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Phil Harvey, joint managing director of Fluid Ideas, said: “This is one of the most competitive online spaces imaginable, so we’re incredibly proud to have created a brand, social strategy and website experience that truly stands out and grabs attention.
“The whole project was delivered in a matter of weeks, and I’m grateful to have been part of such an exciting journey.
“I’m especially proud of our team for creating such a vibrant brand experience within such a challenging time-frame.”
Fluid Ideas is based in Darley Abbey Mills, near Derby, and offers services ranging from branding and campaigns to graphic and website design, computer-generated imagery, 3D animation and video, photography, copywriting, digital marketing, content management and social media.
Its client base spans sectors including healthcare, retirement living, property, professional services, education, finance, leisure and hospitality.