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PRIVACY
Enterprise

Friends launch Ashby Wines shop on back of lockdown-inspired demand for high a quality tipple

'Through lockdowns, many people now go that extra step for quality service and fantastic products'

People have been enjoying a drop of wine during lockdown

Four friends have launched an online wine shop on the back of what they call a new found public desire for high quality wines during lockdown.

Lucas and Claire Swanepoel, and Brenden and Lesley Masters have just gone live with Ashby Wines, selling a range of personally selected wines, beers and spirits.

Based in Ashby-de-la-Zouch in north west Leicestershire they are offering free delivery to homes and businesses within an approximate 8-mile radius – with a minimum sale of £50.

The team have combined their English and South African backgrounds and more than 26 years of experience in the trade to create a business they say “blends expert knowledge and a commitment to outstanding, friendly service”.

Head buyer Lucas Swanepoel said: “We believe now is the right time to look to the future and build a sustainable and successful independent wine business.

“Through the recent lockdowns, many people have changed their behaviour and will now go that extra step for quality service and fantastic products.

“We offer a different way of buying wine that is convenient, quality-assured and dependable.”

Lucas was born in South Africa and spent almost 20 years living and working in the Cape Winelands district, travelling extensively and building his wine knowledge.