A Cardiff-based eco-friendly toothbrush subscription service has secured more than £770,000 investment.
The subscription service secured the investment in its latest funding round, exceeding its target by over £250,000 from nearly 300 investors.
Founded by former Deloitte advisor Mike Donovan, Brushbox aims to be the world’s largest subscription brand for eco-friendly, cruelty-free and sustainable personal toothbrush, toothpaste and oral care products.
READ MORE: {}
During the funding round, Brushbox has also strengthened its board and investor base with the addition of founder, former CEO and now vice-chair of Cloudreach, Pontus Noren. A senior advisor to The Blackstone Group, he brings with him 24 years’ experience as an entrepreneur, with expertise in the IT industry across sales, business development and product marketing from working for blue-chip companies like Cisco, Ericsson and Nokia.
Mr Donovan explained the Brushbox team has been overwhelmed by the support they have received in this funding round and said: “To have so many people willing to invest their hard-earned cash on our company is amazing and to welcome investors of the calibre of Pontus to the board has been phenomenal.
“To exceed our funding target by 154% is just incredible and it has been truly exciting to have so many people who share and support our vision to create a step-change in how we consume everyday, typically throwaway items, with an aim to vastly improve the 海角视频’s oral health in a fun and different way, including young children in deprived areas who might otherwise not have the means to help themselves in the way that some of us do. We can’t thank everyone enough for their support and encouragement.”
On his investment and appointment to the Brushbox board, Mr Noren said: “This is an industry ripe for disruption and Brushbox is in pole position to drive the change we need to see. With a focus on health, eco-friendliness and giving back as a core part of the business, I believe Brushbox can look forward to a bright future.”
Brushbox is the 海角视频’s first sustainable subscription box service and delivers 100% recyclable and biodegradable toothbrushes, including beautiful bamboo brushes, toothpaste and other oral health products direct to your door. One of their key aims is to combat the estimated 3.6bn plastic toothbrushes that end up in landfill or our oceans each year.
Most Read
Since its launch in 2018, Brushbox has been listed as the number-one start-up business to watch in Wales and, having delivered thousands of boxes across the 海角视频 last year, was named the second fastest-rising direct to consumer brand in the 海角视频 by Marketing Week magazine, just behind US razor subscription service Dollar Shave Club.
Last year the company apologised for the beer mat advert it sent to students in a welcome to university pack.
One side of the beer mat featured a woman’s mouth with a white, liquid substance drooling out while on the reverse, it said: “Whether you spit or swallow as part of your (twice...) daily oral regime, place your oral health on autopilot with Brushbox.”
Brushbox said they created the beers mats to promote dental hygiene and that they were included in the bags put together by a company called Dig-In to welcome new students.
Explaining the inspiration behind Brushbox, Mr Donovan said: “The awareness around the damage that plastics are having in our seas and environment means that there is an ever-growing population of consumers who are crying out for eco-friendly and sustainable alternatives to the status quo, and it’s important that this is done well”