Some of the biggest names in Welsh sport, including former rugby internationals Mike Phillip and Shane Williams, have joined the board of expanding media production firm Media Atom.
Also joining as directors of the firm is endurance athlete Lowri Morgan and former England and Glamorgan cricketer Robert Croft.
The business was set up in 2017 by Geraint Rowlands, whose senior roles in a career spanning more than 30 years have included being head of sport and broadcasting at S4C, and Sion Thomas, who was previously executive producer for BBC Wales Sport.
The business specialises in sports, events and corporate productions, and is currently producing coverage of the Under 20s World Rugby Championship for S4C, which included Wales’ historic win over New Zealand.
The new directors will contribute to the company’s content development, as well as client relationships in Wales, the 海角视频 and internationally.
The also have also taken majority equity stakes in the business, with an agreed incentive mechanism for content production secured.
Last year the business, which is in discussions to take up space at the Welsh Government-owned Gloworks creative hub in Cardiff, generated revenues of around £750,000
Co-founder Mr Rowlands said: “We’re really pleased to be able to unveil Media Atom’s impressive line-up of international names joining our board. As a company, Media Atom has a proven track-record of delivery, particularly in coverage of both men’s and women’s sports.
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“In Shane, Mike, Lowri and Robert we now have a broad range of individuals who will complement our production expertise and help us raise the bar in sports,sports entertainment, events and corporate production. It’s a real honour to welcome them all on board.”
Mr Williams said: “Media Atom is a company with an exciting future ahead of it. It already has a huge amount of experience and expertise and I’m looking forward to working with the team. It’s also really exciting to reunite with Mike after we played together for Wales for so long.”
Mr Phillips said: “I’m lucky enough to have worked with Geraint and Sion previously, so building on that relationship to join Media Atom was a really easy decision for me to make. Now based in Dubai, I’m looking forward to building international connections from which Media Atom can develop further content.
Ms Morgan said: “I’ve established a reputation as someone who will always go that extra mile, even when that means going to the extreme. I’ll be bringing that determination with me as we develop Media Atom’s content offer together.
“This is a really exciting project, which builds on the talents of some of the best-known sports producers in Wales. Media Atom is already creating content for national broadcasters, and I’m really excited to be a part of its future.”
Mr Croft said: “It says a lot that a group of elite level sporting individuals are eager to join the board.
I’m looking forward to bringing my knowledge and experience into a business setting and setting new standards in sports media production.”