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Enterprise

Anderlea aims to accelerate marketing services for SMEs after early career in the fast lane

Marketing consultancy launched by former group marketing executive for motor dealerships

Anderlea Butters has launched her eponymous marketing consultancy.

More than a decade of marketing experience in the automotive industry is parked behind a new Grimsby start-up.

Anderlea Butters has launched an eponymous consultancy from the town’s Business Hive, having helped support the rapid growth of Read Motor Group in recent years.

There she represented franchises including Alfa Romeo, Hyundai, Jeep, MG, Suzuki and Volkswagen.

Read more: Eighth dealership for Read Motor Group as new home completes for Suzuki and MG

It followed senior level work with dealer groups representing Skoda, Seat, Honda and Nissan.

She believes she is in a prime position to take corporate experience and insight to small and medium-sized businesses.

Anderlea said: “I’m hoping to challenge the industry perception with my offering. My goal is to offer marketing support to businesses that don’t require a full-time marketing manager, businesses that are looking to outsource marketing either for a smaller number of hours per month or for ad-hoc projects.

“With my experience, which extends beyond a decade, working in the marketing industry across a range of different brands and industries - both agency and client side - I’m looking forward to assisting businesses solve key marketing challenges from a strategic and operational perspective.”