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South West cities dominate PwC’s Good Growth for Cities Index top five

The report found that people are prioritising work-life balance more as post-pandemic changes to working patterns offer more flexibility

Bristol Suspension Bridge, Clifton(Image: Hannah Baker)

The gap between the highest and lowest performing cities is narrowing, however progress is too slow, according to PwC’s Good Growth for Cities Index.

The index ranks 50 of the º£½ÇÊÓÆµ's largest cities, plus the London boroughs as a whole, based on the public's assessment of 12 economic measures, including jobs, health, income, safety and skills, as well as work-life balance, housing, travel-to-work times, income equality, high street shops, environment and business start-ups.

Cities in the South West of England have improved on last year’s strong performance in the Index, with Swindon (2), Exeter (3) and Bristol (4) all ranked within the top five of the largest 50 º£½ÇÊÓÆµ cities. All five of the South West’s cities included in the Index were within the top 10. Plymouth, ranked sixth in the Index, is also the most improved city in the º£½ÇÊÓÆµ, and Bournemouth, ranked 8th, performs particularly well on environment, health outcomes and transport.

Oxford is the top performing city, with a strong performance on economic measures such as income, employment rates and life expectancy. However it is improving at a slower rate than lower performing cities, such as Bradford.

Read more: Full £23.2m funding secured for Bridgwater Town Deal projects

The analysis indicates that people are prioritising work-life balance more than in previous years as post-pandemic changes to working patterns allow people greater flexibility, greater control over working location and supporting better work-life balance. As a result, this is helping to unlock good growth in many cities across the º£½ÇÊÓÆµ.

Plymouth, which was the lowest-ranked city in the South West last year, is the fastest-improving city in this year’s report, largely due to its performance on income distribution, work-life balance and commuting times. Exeter also saw rapid growth, jumping eight places in the Index to third, thanks to strong performance on health, jobs and safety.

The South West has the lowest economic growth forecast of any º£½ÇÊÓÆµ region or nation, however, due to the prevalence of low-growth sectors, such as: agriculture; electricity, gas, steam and air; water and waste.