Loughborough insurance broker Anthony James is expanding with the acquisition of Nottingham counterpart Bale Insurance Brokers.
Management said the deal will bring a wider range of services for the clients of both firms.
Anthony James managing director Steve Boorman said: “We're excited to announce this expansion and look forward to welcoming Jeff and his colleagues as part of the team.
“Bale is a recognised name in the local insurance brokerage world and we're delighted that their loyal clients will now have access to a wider range of insurance support.
“For Anthony James, this is the next step in our strategic growth plan.
“The integration of Jeff Bale and his team has already begun and we look forward to helping Bale's clients get the very best insurance advice available."
Bale Insurance Brokers celebrates its 50th anniversary this year and the move was described as "hugely exciting" by managing director Jeff Bale.
He said: “We're delighted to seal this partnership with such a highly-respected firm as Anthony James.
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“The deal will result in a wider range of services for our clients, including access to more insurance markets and an in-house claims management team.
“Being part of the Anthony James Insurance Brokers group of companies will bring forward access to resource and a dynamic range of solutions for all of our clients' changing insurance requirements.”
Mr Bale will have a senior role within Anthony James and maintain client and colleague relationships.
A key part of the deal is that Bale will keep its Nottingham office and all contact details will stay the same which was important to both parties.
The last year has been one of major growth for Anthony James, with additional businesses brought into the group including Impaqt.
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