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Fresh warning that job cuts will continue through 2021 and some businesses simply won’t survive year ahead

“A lot of businesses haven’t operated in six months and there is only so long that some of them can survive without income”

Professor William Rossiter of the Nottingham Business School

A business specialist has warned that the country’s economic conditions will get worse before they get better.

Professor William Rossiter, an associate professor and economist at Nottingham Business School, said job losses will increase and many struggling companies will go under before the impact of the Covid-19 vaccine takes hold.

He spoke to Nottinghamshire Live about the challenges ahead following an unprecedented year for business, with the economy still reeling from the first lockdown last spring.

Prof Rossiter said: “What we’ve seen is the economy falling off a cliff in March when the Government introduced the first lockdown.

“When most places came out of lockdown in May/June time things started to recover. We had Eat out to Help Out which helped some sectors over the main part of the summer.

“But after we came into autumn we’ve seen a resurgence of Covid cases which I think created a lack of confidence understandably in the business community and elsewhere.

“And that recovery slowed markedly. And of course we’ve had the latest set of national restrictions. It’s very likely the most recent lockdown will not have had anything near to the impact we saw during the first.

“The impact associated with that lockdown probably won’t be as great, but of course a lot of businesses were already reaching the end of their tether, particularly in the hospitality and leisure sector.