A Birmingham branding and digital marketing agency has been bought out by a West Midlands firm.
OWB Creative has been acquired in an undisclosed deal by Worcestershire communications agency DRPG.
The purchaser said the buyout represented a significant milestone in its growth strategy, adding OWB's experience in brand development, design and digital marketing to its roster of services.
Dale Parmenter, chief executive of Hartlebury-based DRPG, said: "We are delighted to welcome OWB.
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"Our growth in the West Midlands, and in particular Birmingham, was accelerated with our involvement in the Commonwealth Games in 2022.
"OWB is the perfect fit to give us a central Birmingham base and really develop our marketing and comms offering across the region."
OWB has been in business for 24 years and delivers creative campaigns across various sectors and the acquisition by DRPG will open new avenues for collaborative projects.
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Founder and managing director Andy Wilkinson added: "This is an exciting chapter for OWB. Joining forces with DRPG provides us with an incredible opportunity to expand our reach and capabilities.
"We are eager to contribute our creative energy and expertise and we believe that together we can accomplish remarkable things for our clients."
DRPG said it was committed to preserving the identity and creative spirit of OWB while leveraging synergies to enhance overall capabilities.
The acquisition is part of a series of investments DRPG said it had planned for 2024. The group also acquired The Special Event Company recently, a live and virtual event agency based in North Carolina in the US.
Mr Parmenter said: "We are excited to welcome OWB and The Special Event Company to the DRPG family and we believe their expertise will play a crucial role in advancing our capabilities and offering unparalleled value to our clients."