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A creative agency in Derby is helping a firm that specialises in the design and manufacture of park homes and holiday lodges celebrate 50 years in business.

To mark Tingdene Homes’ half century, Fluid Ideas, based in Darley Abbey Mills, has designed a re-brand for the company.

Fluid has developed a refreshed logo and a new brand identity for Tingdene centred around four key values – quality, passion, heritage and innovation – with the tagline Discover the Difference.

The project also encompasses a new look for Tingdene’s advertising and marketing materials, showroom signage, uniforms and vehicle livery, while a new website will go live this summer with a host of improvements to make it more customer-focused.

Shane Jones, who is leading a 12-strong team at Fluid working on the project, said: “Tingdene Homes is a well-respected name in the industry and we are proud to be involved with the company in this milestone year.

 

“The new brand identity, Discover the Difference, builds on the company’s tradition and heritage while showcasing all that sets Tingdene Homes apart from its competitors, including its commitment to innovation and high-quality British craftsmanship.

“Tingdene is a company which is continuously looking forward. The team’s passion to innovate and drive change within the sector is reflected in the stunning lodges and homes, and we’re excited to be part of the next phase of Tingdene’s journey.”

Based in Wellingborough, Northamptonshire, Tingdene was founded in 1969 by Jim Gibbard and Peter York. Today, it has more than 220 staff.