Sky, the Comcast-owned broadcaster, is poised to axe approximately 900 positions across the º£½ÇÊÓƵ as it pivots from launching new products to refining existing offerings and battling US streaming rivals.
Roughly 600 positions are anticipated to disappear within the group's operations, the FT initially revealed, with remaining personnel potentially reassigned, subject to consultation outcomes commencing this week, as reported by .
Staff received notification on Tuesday, with technology-centred teams likely to face the heaviest cuts.
Sky currently employs around 23,000 individuals in the º£½ÇÊÓƵ and has already eliminated roughly 3,000 positions since 2023, predominantly in conventional roles including satellite dish technicians, as the firm has transitioned from satellite television to broadband-delivered services.
"As we look ahead, we are shifting our approach to bring customers the next generation of experience by investing in digital-first service, unbeatable content, and even better performance from our products, powered by the best of global innovation", said a Sky spokesperson.
Sky's content focus
The broadcaster has recently unveiled products including Sky Glass smart televisions and Sky Stream set-top devices, which now represent over 90 per cent of fresh TV subscriptions.
"The product development phase was complete and Sky's focus was now more about improving what we already have", a source close to the group told the FT. Sky has unveiled plans to increase investment in its own content, including production at the new Sky Studios complex in Elstree, as it seeks to strengthen its position against major US rivals.
This move comes as Sky is set to lose the exclusive rights to broadcast HBO shows, such as Game of Thrones and The White Lotus, at the close of 2025.
However, a long-term agreement has been secured to offer HBO content via Warner Bros Discovery's HBO Max streaming service.
The job cuts also align with wider strategic changes, including the discontinuation of Sky's flagship business show, Business Live, just months after veteran presenter Ian King departed the programme.
Sky confirmed that business and economics coverage will persist across its TV programming, with existing presenters being reassigned.
The recent restructuring underscores Sky's ongoing evolution under Comcast ownership, transitioning from traditional satellite delivery to a digital-first streaming model whilst streamlining operations to concentrate on growth in subscription services and content production.
