Dragons鈥 Den star Sara Davies is the sixth celebrity contestant to be announced for Strictly Come Dancing.
The entrepreneur and TV star, 37, revealed how she hade to keep her forthcoming appearance on the BBC ballroom extravaganza a secret from her family, for fear the secret would get out.
After announcing the news on Good Morning Britain, she said: 鈥淚t鈥檚 absolutely killed me keeping this so secret for so long. I didn鈥檛 even tell my mam and dad or the kids. I was told it had to be top secret and to be honest I couldn鈥檛 trust any of them with the juicy gossip.鈥
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She will join the already announced line-up of TV presenter AJ Odudu, Peep Show鈥檚 Robert Webb and McFly star Tom Fletcher.
Ms Davies said: 鈥淢y mam and dad are going to be so excited. I鈥檓 really nervous because so far the producers keep asking me if I can dance. Truth be told, I haven鈥檛 got a clue!
鈥淚鈥檝e not danced since I did ballet lessons when I was little.
鈥淭he business world has taught me that tenacity, drive and determination deliver results, I hope that I can bring that to the dance floor.
鈥淎nd I鈥檓 excited to see the impact of all those hours of training on my mum tum!鈥
The Crafter鈥檚 Companion founder said she hopes this year鈥檚 show will have an audience this year, after the 2020 series went ahead without fans able to watch in the ballroom.
She said: 鈥淚 really hope so. We鈥檙e still waiting for a lot of the plans but I believe they鈥檙e going to be allowed a small studio audience, so maybe family bubbles.
鈥淚 just want my mum and dad to be there to be able to come and watch, it will just make their life. This is why I couldn鈥檛 tell them, not because they don鈥檛 want to keep it a secret but they鈥檙e always so bursting with pride.
鈥淚 tried to trust them with the Dragon secret and it was a disaster so I couldn鈥檛 tell them about Strictly. They won鈥檛 mean to leak it, but they absolutely will.鈥
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CBBC host Rhys Stephenson and former Bake Off winner John Whaite will also be taking to the dance floor in the BBC One series, with Mr Whaite set to compete as part of the show鈥檚 first all-male pairing.
Ms Davies founded the company while she was a student at York University in 2005, launching it with a simple envelope maker, and it now employs around 250 people.
She joined the cast of Dragons鈥 Den in 2019, replacing Jenny Campbell, becoming the show鈥檚 youngest ever investor.
