Saga is to give grandparents among its 2,500 employees a week of paid time off from work to celebrate the birth of grandchildren.
The company, which offers services to the over 50s, said it is the first move of its kind for a major 海角视频 business.
It also announced that the grandchildren of all Saga staff will now have access to its on-site nursery.
Saga said the paid week off reflects its belief in the value of experience in the workplace, alongside a recognition of the role of grandparents to their families and society.
The company added its research shows a quarter of working grandparents said they find it 鈥渄ifficult鈥 to balance work with childcare commitments.
Jane Storm, chief people officer at Saga, said: 鈥淭his is about helping new grandparents celebrate a special moment and play a role in their growing families from day one.
鈥淚t鈥檚 also a symbol of how important older workers are to their companies and to society.
鈥淲orking life is getting longer, but the first question many people over 50 still hear is 鈥榳hen are you going to retire?鈥.
鈥淲e want to change that mindset and show that age is no barrier to continued professional success.
鈥淎s a purpose-led business we have a responsibility to build a representative, multigeneration workforce fit for the future, that serves the needs of our customers.
鈥淥ur customers are mostly over 50 and we want to have more colleagues here that reflect the community we serve. We also think this idea should be a key attraction for retention and recruitment.鈥
Shelley Whittam, who works in Saga鈥檚 insurance department, plans to take the paid week off later this month.
She said: 鈥淚鈥檓 so excited to be able to spend a week with my new grandchild and help our family with childcare at such an important moment.
鈥淎s a parent I鈥檝e been through this myself and have experience that I hope will help my child get to grips with parenthood.
鈥淚t鈥檚 great that Saga recognises this and the vital role grandparents play in family and society.鈥
