A fashion entrepreneur from Liverpool has launched her own brand inspiring body confidence and encouraging women to "embrace their curves" - and already has a number of celebrity fans.
Lucy Bramley's brand Ruched and Ready has released its first collection designed to flatter women of all shapes and sizes, and has generated following from fashion influencers, celebrities and stylists.
It came after Ms Bramley said she struggled for years to find dresses to suit her own curvy body shape.
Ms Bramley, 26, is "taking Instagram by storm", and celebrity fans include Love Island’s Stephanie Lam and YouTube star Rachel Leary, as well as influencers Dabz, Melissa Sophia and Jess Flanagan, who have all been seen wearing dresses from the label.
Fashion and lifestyle blogger, Sarah Ashcroft, who recently shared a picture of herself wearing a piece from the new collection in LA, told her 1m followers she was “so in love with this dress from @ruchedandready.”
The Ruched and Ready collection features figure-hugging ruched dresses and skirts, which "ooze glamour and style".
Designed and produced in the 海角视频 from high quality materials including velvet and stretch fabric, each piece has a name such as ‘You Got It Girl’ and ‘Own It’, reflecting the brand’s mission to inspire body confidence in all women.
Ms Bramley who has a first class honours degree in PR and several years of fashion marketing experience with Merseyside giant Shop Direct under her belt, said she launched Ruched and Ready after struggling to find the right fit to suit her own curvy body shape.
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She said: “As someone who has always found it a challenge to find dresses to enhance my curves, I have spent a lot of time learning how to tweak outfits to make them more flattering.
"Plus-size dresses aren’t always created to make the most of curvy figures but every piece in my collection has been designed with my own body shape in mind.
“During the design process, it became clear that the Ruched and Ready collection flatters most body shapes, not just girls with curves.
"My aim is to inspire body confidence among all women and I am delighted that the collection is just as popular with girls who are a size 8 as it is with those who wear a size 18.”
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Ruched and Ready is currently available in sizes 8 to 20 and there are plans to extend the size range even further as the brand develops.
The website features models showcasing the collection in small, large and extra large to show how the designs suit women of different sizes.