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Enterprise

Rightmove profits rise as estate agents upgrade marketing packages

The FTSE 100 property firm posted a 10 per cent rise in revenue and operating profit in the first half of 2025 as more estate agents upgraded marketing packages amid renewed market activity

REA Group is looking to swoop on Rightmove(Image: John Keeble/Getty Images)

Rightmove, the º£½ÇÊÓÆµ's largest property portal, reported a surge in revenue and profit on Friday, driven by estate agents upgrading marketing packages and increased demand across its rental and mortgage divisions.

The FTSE 100 company announced to the market that revenue had risen by 10 per cent to £211.7m in the first half of 2025, up from £192.1m the previous year, while operating profit also saw a 10 per cent increase, reaching £145.4m, as reported by .

The firm attributed the positive trend to renewed market activity and agent confidence, noting its highest first-half estate agency retention in over a decade and a slight rise in total membership among agents and new home developers.

Rightmove revealed that more agents were choosing its top-tier "Optimiser Edge" product – now utilised by a third of independent agents – while developers were adopting a new premium marketing tool named "Ascend", launched during what Rightmove characterised as "a post-Covid low" in new build stock.

CEO Johan Svanstrom stated that the platform's investment in digital tools was "helping agents and developers compete in a tight market."

"In the context of a favourable market for agents, we have seen an increase in agent formation", he said. "Developers of new builds are turning to marketing products... to help compete for buyers."

Rentals, mortgages and commercial property fuel growth

The company's newer business sectors also showed robust growth, with combined revenue from its rental services, mortgage and commercial arms rising by 37 per cent year-on-year.

The company's digital lettings platform "lead to keys" attracted approximately 270 additional partners during this timeframe, whilst its mortgage division more than doubled turnover to £4.5m – facilitating the introduction of roughly £20bn in potential lending opportunities to brokers and partners.