Manchester-headquartered car hire firm Rentalcars.com has secured a partnership with Ryanair.
The partnership will see the Rentalcars.com platform integrated across Ryanair Holdings鈥檚 airlines, including Buzz, Lauda, Malta Air and Ryanair DAC, which it hopes will increase car rental bookings.
The firm said Ryanair customers will be offered the widest choice of available cars and receive personalised recommendations and price-matched rates for car rentals in 60,000 locations across 160 countries.
Rentalcars.com鈥檚 service Europecar will also be promoted through channels including in-flight announcements and boarding cards.
Ady Guthrie, commercial director of transport partnerships at Rentalcars.com, said: 鈥淭his partnership further strengthens our position as the car rental provider of choice for leading airlines and travel in general, and is a testament to the hard work of the entire Rentalcars.com team.
鈥淲e are driven by using cutting-edge technology to make it easier for travellers to rent a car regardless of where they are in the world, so we are delighted to have helped Ryanair to realise this shared objective for its 154 million annual customers.
鈥淎s travellers increasingly expect to book every aspect of their trip in one place, we will continue to experiment with our partners to help the industry react and deliver the truly connected trip.鈥
Greg O鈥橤orman, Ryanair director of ancillary revenue, added: 鈥淩yanair is pleased to partner with Rentalcars.com, as we continue to innovate our car hire service and to further personalise our product offering to our 154m customers p.a.
鈥淩entalcars.com uses innovative technology to continually optimise the user journey, giving our customers the best choice, value and care on the market.鈥
