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Enterprise

REAP Bikes extends crowdfunding campaign after hitting £300,000 target with weeks to spare

People are being invited to invest in the business until the campaign's closing date on June 24

Sir Jason Kenny

A North Staffordshire bike manufacturer has extended its crowdfunding campaign – after hitting its £300,000 target with weeks to spare.

REAP Bikes, which is based in Newcastle-under-Lyme, has reached its initial fundraising target three weeks early after attracting investment from more than 180 contributors.

Now the company – which is being backed by Olympic cycling legend Sir Jason Kenny – has released additional equity in the business to enable more people to invest.

The additional cash will be used to accelerate the firm's expansion plans which will start in the º£½ÇÊÓÆµ before moving internationally across Europe and beyond.

The plans will focus on three main areas of the business covering research and development, sales and marketing and customer experience.

Martin Meir, managing director of REAP Bikes, said: "As soon as riders get their hands on a bike – they get it. We therefore wanted to create an experience that we can take on the road, allowing riders to fully understand what REAP's British engineering has brought to cycling.

"Our vision is to initially take our REAP experience to major cities across the º£½ÇÊÓÆµ – but then expand this internationally.