A property auctions firm is refusing to let the coronavirus crisis disrupt its operations by using technology to help it hold its 100th Derby sale.
Today, SDL Auctions Graham Penny will be pushing ahead with its latest sale of Derby residential and commercial property lots.
But instead of being staged at its usual venue of Derby County’s Pride Park Stadium, the entire sale will be held online.
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The firm took the decision to hold an online sale shortly after the Government announced measures on social distancing and large gatherings to prevent the spread of Covid-19.
Within 24 hours of the announcement, SDL Auctions received more than 100 requests from people looking to place their bids remotely, over the internet, by phone or by proxy.
Managing director and auctioneer Andrew Parker said: “It has been heart-warming to see such a fantastic response to our announcement.
“We had been looking forward to celebrating our 100th Derby auction in front of a big crowd in the auction room but it is more important to keep our customers and staff safe.
“However, we know that same big crowd of people will be with us watching our live video feed from a safe distance.”
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The auction, which is due to start at 11.30am today, will be the first in the company’s 14-year history to take place without a live audience.
Instead, the sale will be live-streamed on the SDL Auctions website.
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Andrew said: “We have been broadcasting all of our auctions in this way for many years, taking multiple bids on the internet, via telephone and by proxy.
“Last year we raised £80 million in sales of property online so anyone new to remote bidding can rest assured this is very much a tried and tested method for us, and it’s a system we have proved works well.
“Even though normal life has been suspended for the time being, there is still a need to buy and sell property – and we are proud to be able to continue to offer this service without putting anyone at risk.”