Premier League football club Burnley have named a British financial and sports betting company as their new main shirt sponsor for the up-coming season.
The Clarets will wear the Spreadex Sports logo across the home, away and third shirt during their sixth consecutive campaign in the English top flight.
The multi-million pound shirt deal also includes rights, such as LED perimeter board advertising, player access across the season, and presence across Burnley’s website, CRM and social media channels.
Spreadex, which now employs more than 150 staff at its headquarters in St Albans, has been operating since 1999 and is regulated by both the Gambling Commission and Financial Conduct Authority.
Spreadex CEO Dave MacKenzie said: "We are delighted to join the Burnley FC family as main sponsor at an exciting time in both the club’s and our own futures.
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"This deal reflects the ambitious growth plans Spreadex has as a company, and we’re thrilled to be partnering with a superbly-run club with such an established history and reputation.
"Burnley’s values and ambitions echo our own, and we’re looking forward to supporting the club throughout the 2021/2022 season both on and off the pitch."
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Spreadex replaces LoveBet as Burnley's main shirt sponsor after the Clarets signed a three-year deal in 2019.
Ella Cummins, Burnley FC’s head of commercial partnerships, added: "We are delighted to welcome Spreadex as our new principal partner and have been impressed with the commitment they have already shown supporting fan initiatives and giving back to the community.
"We look forward to working together over the coming season on some exciting campaigns and are thrilled Spreadex has chosen Burnley Football Club for their first sports partnership."