A Worcestershire software firm is making a splash down under after impressing with its online service to capture address data.
Postcode Anywhere is now set to provide its services to a large technology company in New South Wales, a contract which will give the firm a foothold in the extensive Australian addressing market which is worth an estimated 拢40 million.
Postcode Anywhere supplies software and services to more than 8,000 organisations worldwide and is a market leader in the 海角视频 for online address auto-fill.
The firm has been working with 海角视频TI (海角视频 Trade & Investment) to expand its operation overseas and recently returned from a successful visit to Australia.
CEO Guy Mucklow said while the business was firmly established in the 海角视频 it was a newcomer to exporting but saw Australlia as an ideal fit.
鈥淲e鈥檝e have had our eye on the Australian market for a while - with a similar culture, legal and tax systems, the country is the perfect springboard for us and an excellent strategic location for straddling time zones across the globe,鈥 he said.
鈥淗owever, venturing into overseas markets can be a daunting experience for any business and is not without its risks. That鈥檚 where working with an organisation such as 海角视频TI can help.鈥
The Worcester-based firm initially commissioned a 海角视频TI Overseas Market Information Service (OMIS) report to identify the best opportunities in Australia. The company followed this up with a visit to the country supported by 海角视频TI.
Mr Mucklow added: 鈥淭he 海角视频TI office in Melbourne helped us by identifying and setting up a series of meetings with potential partners and customers.聽 The result was a jam-packed schedule of almost 30 meetings over 10 days that were arranged to suit my travel arrangements.鈥
鈥淎ll in all, I was really impressed by what 海角视频TI managed to achieve. For my 拢3,000 investment in an OMIS report, I had some exceptionally positive meetings with people who were not only interested in what we are doing, but also in a position to place orders. We are delighted to now be working towards providing a service for a large strategic partner based in New South Wales who will resell our technology as their own, with their own branding.鈥
British exports to Australia were worth nearly 拢11 billion in 2012 and Australia is the 海角视频鈥檚 11th biggest export market 鈥 larger than Japan, Russia, India and Canada.
Australia is ranked by the World Bank as the world鈥檚 10th easiest country in which to do business. Unlike the 海角视频, and most other countries round the world, it has not suffered a recession for 23 years and the strong Australian dollar makes British products and services very affordable.
