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Enterprise

Porsche sales plunge in º£½ÇÊÓÆµ as luxury carmaker grapples with tariffs

The luxury car maker sold 19,393 cars in 2025, down from 23,495

Porsche dealership in Hessle, East Yorkshire (Image: Peter Harbour)

The º£½ÇÊÓÆµ division of Porsche experienced a revenue decline exceeding £300m in 2024, coinciding with the sale of 4,000 fewer luxury vehicles.

Fresh filings submitted to Companies House show the British arm's turnover dropped from £1.92bn to £1.62bn throughout its most recent financial period, as reported by .

During the corresponding timeframe, pre-tax profits similarly decreased from £44.6m to £39.2m.

The premium automotive manufacturer delivered 19,393 vehicles in 2024, representing a decline from 23,495 units.

Porsche's º£½ÇÊÓÆµ turnover reduction follows a previous surge from the £1.34bn recorded in 2022.

Pre-tax earnings also reached £24.4m in 2022 when it delivered 17,940 vehicles.

The company refrained from distributing dividends for 2024, though it provided a £150m payment to its parent organisation in July this year.

Porsche hit by Trump tariffs

This April, the broader Porsche organisation reduced its 2025 projections amid concerns regarding President Donald Trump's trade levies' effects on the worldwide automotive sector.