The º£½ÇÊÓƵ division of Porsche experienced a revenue decline exceeding £300m in 2024, coinciding with the sale of 4,000 fewer luxury vehicles.
Fresh filings submitted to Companies House show the British arm's turnover dropped from £1.92bn to £1.62bn throughout its most recent financial period, as reported by .
During the corresponding timeframe, pre-tax profits similarly decreased from £44.6m to £39.2m.
The premium automotive manufacturer delivered 19,393 vehicles in 2024, representing a decline from 23,495 units.
Porsche's º£½ÇÊÓƵ turnover reduction follows a previous surge from the £1.34bn recorded in 2022.
Pre-tax earnings also reached £24.4m in 2022 when it delivered 17,940 vehicles.
The company refrained from distributing dividends for 2024, though it provided a £150m payment to its parent organisation in July this year.
Porsche hit by Trump tariffs
This April, the broader Porsche organisation reduced its 2025 projections amid concerns regarding President Donald Trump's trade levies' effects on the worldwide automotive sector.
During that period, the luxury sports car manufacturer anticipated reporting profit margins between 6.5 to 8.5 per cent this year, down from previous guidance of 10 to 12 per cent.
Turnover was similarly projected to arrive lower at between €37bn (£31.4bn) and €38bn (£32.3bn).
Porsche attributed these adjustments to the "negative impacts" of US levies throughout April and May, resulting in losses of at least €100m.
These º£½ÇÊÓƵ arm results emerge as competitor Aston Martin cited a combination of economic difficulties and continuing tariff effects whilst warning that sales would decline year-on-year. The London-based firm reported lower than anticipated car deliveries in the third quarter of 2025, with 1,430 wholesale units compared to 1,641 in the same period of 2024.
The decline was attributed to softer demand, particularly in North America due to ongoing tariff impacts, and Asia.
º£½ÇÊÓƵ car production plummeted to its lowest point since 1949 in July following Trump's imposition of hefty tariffs on foreign-manufactured cars.
