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Enterprise

Popular Midlands visitor attraction goes on sale

The Trentham Estate welcomes more than 3.25 million visitors every year

The Italian gardens at the Trentham Estate

Retail property advisor Christie & Co has been instructed to sell one of the Midlands' biggest visitor attractions.

Last year, Birmingham developer St Modwen announced that it wants to offload Staffordshire's Trentham Estate after more than 30 years of owning the site, following a strategic review.

Now the Stone Road attraction - which boasts a shopping village, the Italian gardens, lakeside walk and a watersports centre as well as Trentham Monkey Forest and Treetop Adventures - is officially on the market.

More than 3.25 million people visit the site every year - including more than 760,000 paid-for visitors, making Trentham one of the top five paid-for attractions in the º£½ÇÊÓÆµ.

Christie & Co says Trentham's on-site management and operational teams will transfer with the sale of the business to ensure "operational continuity" for the incoming buyer.

St Modwen CEO Sarwjit Sambhi said: "We are proud of the investment and commitment we have made to The Trentham Estate over many years, bringing the gardens back to life and creating a highly popular shopping and leisure destination.

"Over recent years, St Modwen has focused on the core areas of housebuilding and developing logistics property and last year confirmed plans to sell Trentham. We are now targeting an organisation or individual that can continue to invest in the business and act as custodian to support its ongoing success."