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Plymouth has drawn up an ambitious plan to encourage an additional 800,000 visitors to the city each year, boosting the economy by £100milion annually and creating 1,000 jobs.

The Plymouth Visitor Plan 2020 to 2030, produced by , sets out a “vision” and targets for , which includes business and conference attendees alongside leisure tourists and turn the city into the “#1 must do destination in Devon and Cornwall”.

It particularly wants to target visitors from the USA, Canada, France, Spain, Germany, Netherlands and China, from young “active explorers” and “cultural adventurers” to “outdoor enthusiasts”, “mature experience seekers” and “conservative retirees”.

The aim is to focus on “high-value markets” and create “quality, year-round jobs” in Plymouth, creating 1,000 new roles in the next decade, and sustain the 8,000 employees already in the sector.

The plan said the target is to hike the amount spent by visitors by 30% from £347million to £450million a year by 2030. It wants to do this by increasing the number of visitors to Britain’s Ocean City by 15% from 5.4million to 6.2million annually, by the end of the decade.

And much of this will come from the growth in international tourism worth £60million a year in spend in the city. That’s a 65% growth by 2030.

It also plans to grow º£½ÇÊÓƵ visitors staying overnight by 25% to achieve £15 million in spend, focusing on turning the city into a short-break leisure destination with an ambition that “Plymouth will be known nationally as a º£½ÇÊÓƵ top ten city break”.

There is also an aim to use Plymouth’s industrial strength to grow the number of business meetings and conferences by 55% so it brings £25million into the city each year and sees the city become “the destination of choice for meetings, events and conferences in Devon and Cornwall”.