A new aesthetics clinic is hoping to educate people about the effects of cosmetic treatments such as lip fillers and anti-wrinkle treatment.
Cosmedic Aesthetics launched in Newcastle-under-Lyme with an open day last month to showcase the treatments and raise money for the NSPCC.
Consultant plastic surgeons Amir Ismail and Shahidul Huq, who are both doctors at the Royal Stoke University Hospital, set up the private business to treat non-surgical issues such as botulinum toxins and fillers.
Amir, aged 42, from Stoke, said: “Part of the reason we wanted to go into this sector was to deliver this care responsibly and safely by professionals who are experienced in dealing with these materials and the complications that can arise from them.
“Some people are not fully informed about the potential risks, and that is something really important to consider.
“There is a trend for younger people seeking these treatments, which is why it is so important to have a consultation with an expert who can guide them through the process and the pros and cons.”
Amir has worked at Royal Stoke for four years, but has been carrying out these procedures since 2006.
He added: “From their infancy these treatments have really evolved in that time period.
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“Quite often we can see patients that have had a large amount of filler inserted into the lips, and that’s not something that we are looking to achieve. We want to provide natural, safe results without causing long term harm to the individual.”
Amir and Shahidul are keen to highlight that clients should do their research before having a procedure.
“What I would advise is that each and every person finds someone reputable and experienced, then does a bit of research about their credibility and authenticity to try and avoid any problems that could arise,” Amir said.
“Here the treatments are done by plastic surgeons and are bound by the duties of being a good medical doctor. Our number one motto is do no harm.”
The treatments they are focusing on this summer are around suncare, as the team have noticed an increase in patients with skin cancer.
Amir said: “We want to educate patients about what they should be doing to look after their skin. As a by-product of that, looking after your skin helps reduce the signs of aging.
“There are treatments such as peels, fillers, anti-wrinkle treatments that can help reduce those signs of aging.”
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As well as this, the clinic provides mole and blemish removal treatments – as well as injections to prevent excessive sweating – through to surgery procedures that can be performed at Nuffield Hospital.
Amir added: “I am very excited to be opening the clinic. This is something that will really benefit the community here in Newcastle-under-Lyme.”