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Pet containment specialist ProtectaPet has secured a £9,000 grant to help with its plans for international growth.

The Stoke-on-Trent business wants to use the funding – from the Department for International Trade – to translate its website into a variety of different languages including Dutch and German.

The company has already established international partnerships in The Netherlands after setting up an offshore warehouse in Rotterdam.

But now the company wants to expand its overseas business by securing distribution partners in Germany and France.

Eve Davies, communications director at ProtectaPet, said: “We have really successful distribution in The Netherlands and we want to build on that by targeting new markets in Europe and really make the most of the opportunities Brexit will bring us. We want to internationalise the ProtectaPet brand and we hope that our international website will help us do just that.”

In addition to its international website, the 10-strong firm is also in the process of relaunching its existing website to make it more ‘mobile friendly.’

Eve said: “Our existing website is seven years old now but we know that around 80 per cent of our web traffic comes from mobile, so we plan to launch our new site at the end of the month which is much more mobile friendly.

“The pandemic has accelerated the need for a mobile-first website, so we feel that now is the right time to do it. It has been 18 months of collaboration with a number of local businesses, so we’re really excited for the launch.”