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PRIVACY
Enterprise

Persimmon warns of further uncertainty in housing market as sales fall

The major developer said there had been an increase in demand since the start of October

Plans for new homes at the Upper Callerton site in Newcastle. (Image: Persimmon)

Developer Persimmon expects the housing market to remain "highly uncertain" into next year as it reports a significant fall in new home completions.

In the third quarter, the York-based housebuilder saw completions fall 37% compared with the same period in 2022. Amid what said was a normal, seasonal drop off in sales post summer, net private sales per tumbled 24% to 0.48 during the quarter, but said it has since seen demand pick up in the past five weeks to 0.59.

Investors were also told the average selling price had fallen from £282,316 at the end of June to £277,750 as the firm made greater use of sales incentives, particularly in the south where it said affordability was a bigger barrier. Meanwhile Persimmon is under way with around 30 new sites which it expects to be ready for sales from spring next year.

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Dean Finch, group chief executive, said: "Trading in the period was in line with expectations and pricing was broadly stable. We are on track to deliver around 9,500 quality new homes in 2023 with operating profit in line with expectations and at an operating margin similar to the first half.

"While the near term is likely to remain challenging and we remain disciplined on costs, we continue to position the business for growth when the market recovers, as demonstrated by our further progress on planning in the period. The group's national network of outlets providing a high quality product at a range of attractive prices is a crucial strength in this market."

Amid the slowdown, Persimmon said it has been operating from a lean fixed cost base with careful control over spending, including a recruitment freeze which it said would lead to headcount reducing by about 700 people this year.