Five holiday parks across the North East are to share a 拢1m cash pot to boost facilities as part of an 拢80m investment.
Parkdean Resorts, based in Gosforth, Newcastle, is poised to plough the significant sum into all of its holiday parks across the region in Northumberland, Teesside and North Tyneside 鈥 at Church Point, in Newbiggin-by-the-Sea; Cresswell Towers at Druridge Bay, Crimdon Dene near Hartlepool, Sandy Bay in Ashington, and Whitley Bay.
The investment will see the firm upgrade accommodation and other on-park facilities, bringing in new upgraded caravans to replace old stock at all of the parks, with 10 at Sandy Bay, seven at Cresswell Towers, six at Whitley Bay, five at Crimdon Dene and three at Church Point.
The club, arcade bar and kitchen at Cresswell Towers is also set for a major makeover.
The North East parks collectively employ more than 350 staff in season, and the parks have launched a recruitment drive for seasonal staff across sales, food and beverage, and housekeeping. The investment in the North East parks is part of the company鈥檚 largest ever annual investment in its estate of 拢80m.
A sum of 拢5.8m will be invested in 2020 in a pilot 鈥榩arks of the future鈥 initiative in four locations to create state-of-the-art amenities including accommodation, park facilities and kids鈥 activity-based entertainment such as the Bear Grylls Survival Academy.
The firm, which was acquired in a 拢1.35bn deal by the Canadian private equity company Onex Corporation at the end of 2016, is also investing more than 拢13m to provide free Wi-Fi in every caravan and lodge across all 67 of its parks across the 海角视频 鈥 an industry first.
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Parkdean Resorts, which was last year named on the Sunday Times Grant Thornton Top Track 250 league table, is the 海角视频鈥檚 largest operator of caravan, lodge, cabin, glamping and camping holiday resorts, with 67 bases around the 海角视频.
The company鈥檚 said its posted revenue growth for 2019 of 5% to 拢453.2m, and this performance has enabled the company to invest 拢80m back into the business to stimulate future growth.
Chief executive Steve Richards said: 鈥淲e鈥檝e made great progress in the last year and our success is down to the passion of our teams in helping to deliver great holiday experiences for our customers.
鈥淲e want to build on momentum in 2020, so we鈥檙e on the lookout for vibrant people to join our teams at our North East parks.鈥
