Creative agency One Black Bear has won a brief from South & City College Birmingham.
The agency, based in Digbeth, will devise an advertising campaign for the college aimed at increasing its 20,000 student numbers.
The large FE college comprises eight campuses and also incorporates Bournville College.
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One Black Bear’s work is due to roll out in early spring with the campaign focusing on differentiating the college from its competitors.
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Kate Hartshorn, managing partner at One Black Bear, said: "Education is changing rapidly and colleges have to find a credible way of securing good applicants in an ever more crowded marketplace.
"We're delighted to be working with another Digbeth-based client and look forward to giving them a point of difference and consistent tone of voice to all their marketing."
Alma Aganovic, executive director of marketing at South and City College Birmingham, added: "We are delighted to be working with such an innovative agency and we look forward to launching a campaign with a difference."
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The appointment follows closely on the back of One Black Bear being recruited to handle promotion of the Digbeth estate recently acquired by Oval Real Estate.
The property developer is currently drawing up major regeneration plans for a series of buildings in the district including the Custard Factory and Fazeley Studios.