A card game branded “not safe for work” by its makers has become a hit on Kickstarter after smashing its target in 72 hours.
Newcastle start-up Make It Pop will soon release its second card game after fans successfully backed the company’s latest idea on the crowdfunding site.
Make It Pop’s original game was designed as a fun way to improve player’s creativity by challenging them to complete projects for a range of different clients, such as making a billboard for Apple.
The card game was designed to help creatives develop ideas and provide team building exercises for companies.
It raised more than £7,000 when it was crowdfunded in September 2018.
The latest Kickstarter will see the team develop an expansion deck for Make It Pop – called The (kinda) NSFW Design Thinking Game – that will give the game a more edgy theme.
Ade Lee, co-founder, said: “We’re design thinking advocates - the process of creating new and innovative ideas to solve problems.
“While its core is rooted in creativity, it is a technique that all industries and areas of expertise should be adopting - which is where Make It Pop comes in.
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“By presenting players with original unconventional briefs, we help people around the world step out of their day-to-day, generate more creative solutions, and build skills to help them appreciate that they are creative badasses.”
The NSFW deck allows players to pick a black card, which tells them what they need to create, and a red card that sets them a ridiculous challenge. Possible briefs include “creating a dating website for cats” or a “catchy jingle for scarecrows made to look like your ex”.
So far 45 backers have supported the project pledging a total of £1,476, more than exceeding the £520 target with two weeks to go.
Depending on how much they pledge, backers can receive a range of rewards including a copy of the NSFW deck, the original game, or a design kit full of pens, sticky notes and a pencil case.
The success of Make It Pop has led to the team being hired by a number of organisations to help boost their team’s creativity.
Matt Martindale, co-founder, said: “We’ve been fortunate to be invited to do workshops at some fantastic companies and universities, helping people from a wide range of backgrounds unlock their creativity through make it pop and creative play.
“We’ve worked with everyone from design and marketing teams to university lecturers, students and even HR teams, and have got to watch first hand as they flexed their creativity, coming together as teams and most importantly, have fun.”