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PRIVACY
Enterprise

North Staffordshire fintech tops table of º£½ÇÊÓÆµ's 50 fastest-growing tech companies

The Newcastle-under-Lyme business has been named the overall winner of Deloitte's 2020 º£½ÇÊÓÆµ Technology Fast 50 award

DivideBuy CEO Robert Flowers

Interest-free credit provider DivideBuy has come out on top of a prestigious ranking of the º£½ÇÊÓÆµ's 50 fastest-growing technology companies.

The Newcastle-under-Lyme fintech business has been named the overall winner of Deloitte's 2020 º£½ÇÊÓÆµ Technology Fast 50 award after reporting an average growth rate of 20,733 per cent to 2019/20.

Dividebuy - which ranked third in last year's competition - employs 50 people and works with more than 500 small, medium and large corporations to provide consumers with access to interest-free credit.

The company was founded in 2015 by serial entrepreneur and CEO Robert Flowers.

Jo Balsamo, chief marketing officer at DivideBuy, said: "DivideBuy's growth is testament to our talented team and has been driven by strategic investment, allowing us to acquire over 500 retailers to date.

"This is just the beginning of a long and exciting road ahead. Moving forward, we’re continuing to evolve our checkout, lending process and platform, while adopting a strategy that provides long-term value to our investors.

"DivideBuy's technology platform is built on retail understanding and consumer insight, solving many common pain points for retail businesses. This approach enables retailers to provide a credit option at the checkout, with real-time credit decisions, thereby leading to increased retail sales.

"Ultimately, we understand that choice is the key driver influencing consumer buying behaviour today. We want to make sure we're making the online shopping experience convenient and hassle free by offering an easy payment method. This is, after all, the future of e-commerce."