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North East small businesses see slowest profit growth, new Sage study shows

The main finding of the Sage Small Business Tracker, however, is that small businesses are seeing pressures subside

Sage offices at Cobalt Business Park in North Tyneside(Image: Newcastle Chronicle)

Small businesses in the North East are seeing the slowest growth in profits despite easing financial pressures, new research has shown.

North East software firm Sage, in collaboration with Smart Data Foundry and Cebr, has unveiled the findings from its first quarter 2024 Sage Small Business Tracker, which shows how º£½ÇÊÓÆµ small businesses are juggling a challenging economy with changing customer demands and uncertain politics. The main finding of the tracker is that small businesses are seeing pressures subside in line with falling costs in the past year, which has offset a decline in revenues, leading to stronger profits.

Small businesses across the º£½ÇÊÓÆµ managed to grow their profits by 6.5% in the year to Q1 2024, although profitability delivered different results across the º£½ÇÊÓÆµ regions. The North West saw the largest annual increase in profitability, up by 11%. Meanwhile, the East of England and the Yorkshire and Humber also performed strongly, with real profit growth of 9.8% and 9.6%, respectively, over the past year.

The North East saw the slowest growth, although it remained positive, reporting profit growth of 2.1%. The survey found the boost in profitability was aided by reductions in expenses and overheads, decreasing by 8.8% and 8.1% respectively.

However, the Sage Tracker highlighted concerns that small businesses saw revenues drop by an average of 1.7% compared to last year, despite the economy coming out of recession in Q1. Productivity also fell by 11.4% over the year due to tough revenue conditions.

The report showed that the businesses are financially healthier, with cash balances up by 4.8% from last year, while average debt reduced by 11.6%, showing financial planning in an uncertain economy.

Derk Bleeker, chief commercial officer at Sage, said “This quarter’s tracker shows how small businesses are effectively managing challenges like reduced revenues and broader economic uncertainties. By controlling costs, they’ve managed to become more profitable, though many are waiting for a more stable economic and political climate before making major investments.”

Meanwhile a separate survey issued by manufacturers’ organisation Make º£½ÇÊÓÆµ found that North East manufacturers are seeing a much stronger picture, with business confidence equalling record levels. The Q2 Manufacturing Outlook survey found that business confidence is increasing, with both output and orders rising substantially compared to the first quarter.