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PRIVACY
Enterprise

North East deals of the week: key contracts, acquisitions and investments

Companies featuring in this week's round-up include Clixifix, Redfoot Developments, SoPost, Hays Travel, RMT, Noggin HQ and Punch Pubs & Co

Jane Schumm, Miles Morgan and Dame Irene Hays(Image: Hays Travel)

North East independent holiday group Hays Travel snapped up 19 new shops as part of a major acquisition.

The Sunderland based business has swooped for Miles Morgan Travel, a Chepstow based company with branches across the South West and South Wales. The company had been a member of Hays’ Independence Group consortium for 18 years.

Hays said it has no plans to rebrand the 19 Miles Morgan Travel branches – the first of which was opened by Miles Morgan in 2006 – and the move brings around 130 new staff members into the wider group.

Company chair Dame Irene Hays said: “Miles Morgan is a legend in travel for a reason; he and his brilliant team have created an exceptional business that they can be very proud of. We will always be grateful to Miles, who as a member of our group’s board for many years has been instrumental in Hays Travel’s growth and success.

“We are all excited about this latest acquisition and look forward to welcoming the Miles Morgan Travel team to our Hays Travel family and learning from each other. Everyone at Hays Travel wishes Miles the very best success.”

Jonathan Grubin, founder of SoPost(Image: SoPost/Crest Photography)


Tyneside tech firm SoPost is gearing up for major growth after sealing a deal with one of the biggest beauty firms in the world. The growing Newcastle firm has been helping brands run powerful product sampling campaigns for the last 12 years, harnessing data and analytics to help boost their clients’ market share. SoPost already works with global companies such as L’Oreal, Estee Lauder, Reckitt, and Coty, sends one sample every couple of seconds and last year also announced the launch of voice-activated sampling campaigns through Amazon Alexa.

The company, which has 65 staff members and turned over £13.88m in most recent accounts for 2022, has now launched a partnership with Shiseido º£½ÇÊÓÆµI, a luxury cosmetics company with roots in Japan. As the fifth largest beauty company in the world with brands now sold in over 120 countries and regions, Shiseido Group’s partnership with SoPost is set to accelerate SoPost’s growth.

Shiseido has partnered with SoPost as their local digital sampling platform, to drive their º£½ÇÊÓÆµ product sampling strategy and market share. SoPost will be powering nine of Shiseido’s brands’ sampling strategies across social, direct-to-consumer and retailers in the º£½ÇÊÓÆµ market, including Shiseido, Serge Lutens, Drunk Elephant, Narciso Rodriguez, Tory Burch, Ulé, Issey Miyake, NARS and Zadig & Voltaire.