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Enterprise

North East deals of the week: key acquisitions, contracts and investments

Companies in this week's round-up include hedgehog lab, Cognassist, ART Health Solutions, Calibrate Group and Foresight Group

From left: Ryan Scaife, CFO hedgehog lab; Sarat Pediredla, CEO hedgehog lab; Brannan Coady, CEO Netsells; Sam Jordan, CTO Netsells; John Healey, BGF investment director.(Image: Hedgehog Lab)

Tech consultancy hedgehog lab has acquired York-based app developer Netsells having secured a multimillion-pound investment.

The Newcastle firm, which also operates hubs in the US and Bulgaria, has received the backing of BGF (formerly the Business Growth Fund) in a £6.3m deal that sees an exit for previous investors Maven Capital Partners. Netsells will be branded as hedgehog lab and led by CEO Sarat Pediredla alongside a new executive board that includes ex-Accenture Song managing director and Karmarama founder Ben Bilboul.

Since launching in 2007, hedgehog lab has grown to work with a number of high profile brands including Aviva, Deliveroo and Tesco. It has made a name for itself delivering digital products using user experience research, user experience design, artificial intelligence, cloud and data science knowledge.

Read more: People on the move: key North East appointments and promotions

Netsells was founded by a group of undergraduate developers and designs in their student halls in Scarborough and now employs a team of 40 developers, designers and strategists. It has delivered work for businesses such as Itsu, Hiscox, and Warburtons.

Sarat Pediredla said: "The acquisition of Netsells is a major milestone for us as a company. The combination of two firms with established and renowned capabilities will enhance our offering and growth prospects massively by bringing together some of the best talent in the industry and facilitating our continued expansion into new international markets.”

Chris Quickfall, founder and CEO of Cognassist.(Image: Cognassist)

A Newcastle tech firm that creates neuro-inclusive products to help individuals with hidden learning needs has secured £4m equity investment to grow.

Cognassist has won the backing of private equity firm Gresham House Ventures and now plans to grow its share of the the education market and break into the enterprise market, where it says demand for neuro-inclusive solutions for employees is rapidly growing. Founded in 2019 by entrepreneur Chris Quickfall, Cognassist provides software that uses a cognitive dataset help identify and then support people with otherwise hidden learning needs.