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Enterprise

North East deals of the week: key acquisitions, contracts and investments

Firms to appear in this week's round-up include SPG, Moguntia Food Group, ScS and ZyroFisher

ScS has acquired Snug(Image: ScS)

North East home furnishings retailer ScS has bought an innovative sofa firm in a pre-pack deal that saves 53 jobs.

The Sunderland firm announced it has acquired the brand, domain names, website, intellectual property and stock of Snugsofa.com from the administrators of Snug Shack Limited, for £875,000.

Snug was founded five years ago by Robert and Peter Bridgman as a challenger brand to pioneer the modular sofa-in-a-box concept. It became recognised for its speed of delivery, innovative product design and ability to fit into any home. In the financial year 2021 the company recorded revenues in excess of £30m, up from £7m a year earlier, while also winning industry awards and growing its social media community to more than 300,000 followers.

Read more: Latest letting announced for Newcastle Helix office The Spark

However, Snug’s growth ambitions faltered at the end of last year, when it was faced with difficult trading conditions against the backdrop of the challenging economic climate. It called in administrators after seeing a 700% increase in shipping costs, unfavourable exchange rates, and further effects of the cost of living crisis. Although predominantly online, Snug also operates from one store in Leeds and ScS said it expects there to be an opportunity to add Snug concessions to the group’s stores, “providing the brand with significantly improved national visibility and penetration”.

Jonathan Armitage of NEL Fund Managers with Infinity27 founder and managing director Dan Baird.(Image: NEL Fund Managers)

A Tyneside games design studio is diversifying into new markets after securing a five-figure investment.

Gateshead’s Infinity27 was set up three years ago as a design studio providing games, immersive VR and AR and real-time 3D solutions to clients across the º£½ÇÊÓÆµ. Based at the Proto centre in Gateshead, the company has adapted to create Skills Bootcamps, funded by the Department for Education, which combine live project work with on-the-job professional work.

The sessions aim to help people gain the skills they need for high-skilled, high-paid jobs in the games and immersive tech sector. Infinity27 is now using £25,000 from the North East Small Loan Fund, obtained through regional fund management firm NEL Fund Managers, to expand its capacity to deliver more Skills Bootcamps and win new business outside its home region.