º£½ÇÊÓÆµ

Oops.

Our website is temporarily unavailable in your location.

We are working hard to get it back online.

PRIVACY
Enterprise

North East deals of the week: key investments, contracts and acquisitions

Notable deals this week include Pearson Engineering, Go-Ahead Group, WhatCulture and Hive Estates

WhatCulture's Adam Wilbourn, video presenter (left), and Adam Clery, chief operations officer(Image: Supplied by WhatCulture)

Online entertainment publisher WhatCulture has been acquired by Bath-based Future Plc in an undisclosed deal.

The move means Gateshead-based WhatCulture - which runs 11 YouTube channels with more than eight million subscribers - will benefit from Future's technology.

About 70% of WhatCulture's revenue comes from the US, where Future has three offices.

Read more: Fenwick announces major investment into its Newcastle flagship store

The move is part of a double acquisition including data insight platform Waive, which specialises in providing insights on emerging content trends for publishers.

A statement from Future said: "This acquisition will extend Future’s Aperture data platform and enhanced data science capabilities.

"Aperture is Future’s proprietary platform that allows advertisers to access Future’s rich first-party audience data captured across its vast portfolio of brands, helping them reach high-intent target audiences."

Newcastle's Hive Estates has acquired Tyneside Lettings in an undisclosed six-figure deal.