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PRIVACY
Enterprise

North East business life: charity, community and award events of the week

Companies involved in this week's round-up include True Potential, Draeger Safety º£½ÇÊÓÆµ, Hays Travel, ramarketing and OnPath Energy

Esther Heale, group executive assistant at True Potential (second from left) with members of the team.(Image: True Potential)

Newcastle financial services and technology company True Potential has reached a milestone point in its drive to raise £100,000 for national children’s charity Mission Christmas.

The Newburn based business has so far raised over £50,000 for the charity over five years, with the company match-funding every penny raised by the 700-strong team. In 2023 the team raised over £10,000 and this year they plan to beat that, retaining the title as the biggest regional fundraiser for Mission Christmas.

This year, True Potential sponsored the Newcastle and Gateshead edition of Monopoly, with all proceeds from staff purchases of the board game going to the charity - and then being doubled by the company. Additionally, the organisation is hosting creative fundraising events for staff, including dress-down Fridays and a Christmas Jumper Day, to further support the cause.

Esther Heale, group executive assistant, who is leading the fundraising efforts, said: “As a local North East business, we are proud to have supported Mission Christmas for the past five years. It’s a cause our entire team gets behind and we are committed to our long-term goal of raising £100,000 for the charity.”

True Potential is also continuing its fundraising tradition with the annual office-wide ban on the word ‘Christmas’. Each time a team member says it, a £1 donation is made to Cash for Kids for every mention with senior managers giving £10.

Blyth based Draeger Safety º£½ÇÊÓÆµ has marked a 10-year partnership with The Children’s Safety Education Foundation (CSEF), as well as sponsorship of three new schools near its º£½ÇÊÓÆµ bases in Blyth, Aberdeen and Hemel Hempstead, as the partnership enters its 11th year.

The relationship sees Draeger Safety º£½ÇÊÓÆµ provide funding to help enable CSEF to conduct its ‘Respect’ safety educational programme in secondary schools across the º£½ÇÊÓÆµ, and the latest schools to be supported have been selected based on their locations near the business’s three º£½ÇÊÓÆµ bases in Blyth, Aberdeen and Hemel Hempstead.

Juliana Okodoa, a senior quality engineer at Draeger Safety º£½ÇÊÓÆµ who is also one of the firm’s Community Champion, said: “Being able to support young people in this way is something that many of our team feel very passionately about. Keeping people safe is very much in line with our mission as a business, so we are delighted to be able to play a small part in helping CSEF team carry out their important work.”