Two North East firms are among the first in the 海角视频 to join a new project with global internet giant Google.
Gateshead-based digital marketing agency Mediaworks and e-commerce firm Visualsoft, which has offices in Stockton and Newcastle, have both been accredited Google鈥檚 International Growth Partner Programme.
The accreditation will give the companies access to exclusive Google data which they say will help clients access new markets, particularly in overseas markets.
Mediaworks chief executive Brett Jacobson said: 鈥淥ne of the biggest challenges that most exporters face is obtaining accurate market insights. Analysing your products and service demands, category growth, competition by category costs, and seasonality power is a challenge for any business moving into multiple new markets.
鈥淎ccess to Google鈥檚 global data and market insight tools will further enhance our ability to support our clients by analysing and benchmarking these critical market insights.鈥
He added: 鈥淚nternational growth is important for our clients and future economic growth. The contribution of online international trade continues to grow 鈥 last year 23% of all European e-commerce sales were reported to be cross-border purchases and we expect this trend to continue to grow.鈥
Liam Higgins, Google International Growth Specialist for the 海角视频 and Ireland, said: 鈥淚t鈥檚 really pioneering stuff, and the first time we鈥檝e done something like this. We鈥檙e delighted to have Mediaworks on board as one of the first 海角视频 partners.
鈥淭he programme will be a huge benefit to Mediaworks and its exhaustive client list and we hope by delivering these additional services and insights to trusted and skilled partners like Mediaworks, we can fuel continued growth through International expansion.鈥
Visualsoft鈥檚 head of search, Craig Murphy, said: 鈥淚鈥檓 delighted that we鈥檝e been accepted onto the programme and really proud of our strong relationship with Google, which has allowed us to grasp this opportunity.
鈥淚鈥檓 extremely excited to see the work that ourselves and Google have completed start to bear fruit for our clients old and new.鈥
Mr Higgins added: 鈥淚 am delighted to announce Visualsoft as one of the first agencies to be recognised as an International Growth Partner with Google.
鈥淚鈥檓 now looking forward to seeing that momentum continue as we bring more and more of their clients international.鈥
