A property developer has set his sights on revolutionising the regional housing market after launching a revamped estate agency model for a post-lockdown world.
Rezee is promising to take the cost, uncertainty and unpredictability out of selling a house, with a greater focus on seller security and completing a sale within a fixed timeframe.
The business is the brainchild of George Beercock and his business partner Fran Bradley, who have a combined 25 years’ experience in the East Yorkshire property industry.
In contrast to traditional estate agency models, which have been operating in the same way for decades, it puts the onus on the buyer.
There are no fees or commission to list and market a property with leading online platforms, instead it is the purchaser who is required to confirm their commitment with a non-refundable reservation fee. All house sales are also required to complete within a maximum 60-day period meaning that both parties are fully committed to a swift sale.
Mr Beercock said: “Selling a house can be an extremely stressful experience and when you take into account that one third of house sales fall through, sometimes just days before completion, then it is clear that the traditional model is in need of a re-vamp.
“In the aftermath of the recent lockdown and with people facing financial constraints, we know that now more than ever sellers are looking for genuine commitment and certainty that the sale will proceed without costly delays and the even costlier implications of a sale collapsing.
“The industry has been in need of a shake up for many years and the current post-lockdown climate has accelerated the need for this new approach. We genuinely believe that this model could completely revolutionise the way that people in the region buy and sell houses. Placing the onus on the buyer to provide a genuine commitment to the sale, significantly reduces the risk to the seller. Whilst working to a fixed timeframe reduces any uncertainty on completion dates for all parties and ensures that the process doesn’t drag.”
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George grew up in the estate agency world, with his family running the 10-agency Beercocks business across East Yorkshire and northern Lincolnshire. He began as a Saturday boy when he was 14. With his education behind him, he moved to working full time in the family business. At the age of 21, he purchased and renovated his first property and continued to do this while working for the next seven years. This led to him stepping away from the family business and setting up a property development business. After spending several years buying and selling properties he experienced first hand the flaws and frustrations of the current selling system, which led him to set up Rezee.
Fran has been involved in the property industry throughout her professional life - from renovating properties to working for a large property auction company selling properties up and down the country.
She has combined her varied experience to analyse and improve the selling process, taking the very best bits from the current traditional estate agency and auction selling systems, to create a superior selling model for the future.
George added: “Taking our combined industry experience, from both the traditional estate agency world and house auctions, as well as our unparalleled local market insight, we are offering a hassle-free, stripped back approach to home buying that consumers have been crying out for. We are excited to see sellers in the local area embrace what is undoubtedly the future of the industry.”