A Newcastle furniture company which has created interiors for the likes of Baltic, Tyneside Cinema, Google and KPMG has sealed investment to aid its mission to become a globally recognised brand.
Deadgood is the brainchild of university friends Dan Ziglam and Elliot Brook, who came up with their plan in a pub more than 20 years ago, as graduates with no formal business training.
Since formally establishing in 2004 with a vision to develop the best British furniture brand, the Ouseburn-based company 鈥 which also has a base in London 鈥 has become one of the go-to brands in the commercial interiors market, with its team of skilled craftspeople working with blue chip clients to create high quality lighting, furniture and interior products.
The firm works with regional, national and international customers and over the years the client base has included the likes of Starbucks, Marks & Spencer, BBC, Google, Amazon, You Tube, Telefonica, Imperial Tobacco, KPMG, EY and BMW. In the North East, the firm has completed projects including a complete furniture and lighting fit out of Baltic Kitchen, and special cinema seating - the Tyneside Lounger - for the Tyneside Cinema.
Now Deadgood has secured a loan investment through Creative 海角视频鈥檚 Culture and Creative Investment Programme (CCIP). Delivered in partnership with the North East Combined Authority, the CCIP offers investment and support to creative businesses and freelancers across the region. The firm said it will use the undisclosed investment to support targeted marketing, including the launch of new products at trade shows and creating 3D models for customers. It will also scale operations and meet growing demand for the rug and furniture brands.
It said funds will also drive product innovation, through new collections and customisable options. It is also harnessing AI to automate bespoke rug designs, supported by an Innovate 海角视频 Creative Catalyst grant, to differentiate itself from competitors.
Founder and director Elliot Brook said the firm鈥檚 vision was to create more opportunities for young and emerging designers, while supporting local communities and sustainable business practices that have a positive impact.
Mr Brook said: 鈥淎t Deadgood, our vision is to continue building an internationally recognised design brand, known for championing bold British creativity and rooted in collaboration and purpose. We are delighted that Creative 海角视频 is on board for the next stage of our evolution as we continue challenging the perception of what a commercial furniture brand should look like, all the while developing simple products for modern interiors.鈥
Carol Bell, regional associate director for the North at Creative 海角视频, said: 鈥淚t鈥檚 inspiring to support Deadgood, a company that has operated in the region for a number of years. This next phase of their development is particularly exciting, as they explore the adoption of AI integration in their work. They are paving the way for more traditional CIs to become early adopters of technology, enhancing the quality of their business.鈥
Coun Amanda Hopgood, North East Combined Authority cabinet member for culture, creative, tourism and sport and leader of County Durham Council said: 鈥淒eadgood鈥檚 passion for sustainability, bold British design, and innovative tech really shines a light on the talent and ambition we have here in the North East. Supporting businesses like Deadgood through our Culture and Creative Investment Programme really helps showcase our region as a thriving hub for creativity and growth. We can鈥檛 wait to see what鈥檚 next as they continue to push boundaries in their field.鈥
