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Newcastle tech firm whyaye ltd acquired by accounting giant EY

The Ouseburn based business is to known as EY whyaye following the acquisition

Maureen Robson Norman, CEO of whyaye, outside The Toffee Factory.(Image: Chris Booth/whyaye)

Growing Newcastle tech firm whyaye ltd has been snapped up by EY as part of the global accounting giant’s investment in consulting services.

Based in the Toffee Factory in Ouseburn, whyaye was founded by Maureen Robson Norman, Anna Bisset and Lisa Smith, who met while working on a Royal Bank of Scotland project in 2014, to bring a new approach to the º£½ÇÊÓÆµ consultancy landscape.

The company last year expanded from Hoults Yard into the bigger base in Ouseburn, having taken on new staff in tandem with growing numbers of new clients. The company is a consulting services provider for the ServiceNow platform, which combines business data and processes into one services management solution. In the last year, whyaye has seen staff numbers increase from around 60 to more than 100 employees across the º£½ÇÊÓÆµ.

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EY has acquired the business for an undisclosed sum as part of ongoing investments in technology consulting services, and the company is the eighth EY acquisition in the º£½ÇÊÓÆµ since April 2021. Last year EY unveiled plans to double the size of its º£½ÇÊÓÆµ and Ireland consulting services over the next four years, backed by £75m of investment.

The Ouseburn acquisition is set to be rebranded to EY whyaye and it will support the growth of EY’s technology consulting services by expanding capacity, capabilities and market presence around the ServiceNow technology platform. Maureen Robson-Norman, whyaye CEO, will join Ernst & Young LLP as a partner.

Maureen Robson-Norman, CEO of whyaye, said: “This is an important milestone for whyaye and we’re excited to be part of the EY organisation. ServiceNow is an incredibly powerful platform which can help bring significant efficiencies to a business when used to its full potential. We’re looking forward to working collaboratively with EY teams to accelerate our growth and work with clients on their transformation journeys.”

Benoit Laclau, EY managing partner for consulting, º£½ÇÊÓÆµ and Ireland, said: “Our º£½ÇÊÓÆµ consulting teams achieved record levels of growth last year and we have maintained the momentum into this financial year. We are seeing strong levels of client demand for technology consulting and are making significant investments to expand and strengthen the skills and capabilities we can offer clients as they transform and future-proof their organisations. The acquisition of whyaye is an important addition to EY Consulting in the º£½ÇÊÓÆµ as we look to grow our market capabilities around the ServiceNow platform.”