A new super housing association in Wales has been created following completion of a merger between Pobl Group and Linc Cymru.
The newly expanded Pobl Group will manage more than 23,000 social homes for rent (18,000 Pobl and 5,500 Linc Cymru) across South Wales. The merged entity has ambitious plans to deliver more than 4,500 new homes over the next five years. The group employs more than 3,000, with Linc Cymru operating as a subsidiary of Pobl Group.
Moreover, chief executive of Linc, Scott Sanders, has taken up the role as the new CEO of Pobl, following the decision of Amanda Davies to stand down after more than 20 years. Julia Cherrett, chair of Pobl Group, continue in her role.
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Ms Cherrett said: “We are thrilled to join forces with Linc Cymru to build a stronger, more resilient organisation, enabling the group to build more of the quality affordable homes that Wales needs and to deliver more and better services for our customers, in the communities where they live.
“The two organisations are a good fit in so many ways. Culturally, we share similar values and attitudes, strategically we have similar ambitions and complementary expertise, while geographically we both operate primarily along the M4 corridor. This is an exciting opportunity for customers and colleagues alike.
“I would like to welcome Scott into his new role, and to pay tribute to Amanda who has done a fantastic job leading Pobl and establishing the Group as Wales’ largest provider of housing, care and support.”
Mr Sanders said: “There has never been a more important time for the Welsh housing sector to get closer to communities and help generate outcomes that truly enhance lives and wellbeing. With this in mind, the merged group has its eyes set on delivering community-focused services and investment programmes.
“Pobl and Linc have talented colleagues and non-executive directors and I am honoured to be working with them. The merger presents the perfect opportunity to create a fresh outlook, and ambition aligned to the needs of communities. Amanda has led the group incredibly well over many years and I look forward to working with Julia as chair, to deliver the next chapter of its story.”
Outgoing CEO Ms Davies said: “I have been immensely proud to lead Pobl, working with so many talented people with a shared passion to truly make a difference to people’s lives every day. This is what makes Pobl Group special and is why it will continue to go from strength to strength, delivering for the communities of Wales under Scott’s leadership. I wish everyone in the Group every success for the future.”