Swansea Building Society has struck a naming rights deal with the Swansea Arena. As part of a five year sponsorship the 3,500 capacity arena has been renamed the Swansea Building Society Arena. The value of the deal has not been disclosed.
Developed by Swansea Council and operated by global leaders in live entertainment, ATG Entertainment, the venue opened in the spring 2022 and has since seen half a million people passing through its doors.
Lisa Mart, venue director of Swansea Building Society Arena, said: “We’re very proud to be teaming up with one of Swansea’s most iconic and well respected institutions as our naming rights partner for the next five years.
"Going into our fourth year of operation in March, we’re excited to mark a new era for Swansea Arena, and working with the Swansea Building Society team up to this point, it is clear to see the alignment in both of our respective visions towards seeing Swansea placed firmly on the entertainment and cultural map, while celebrating and supporting the city’s up and coming talent.
"It has been extremely important to us to make sure our naming rights partner fitted with our values, and we feel that Swansea Building Society is the perfect fit for us. We’re all collectively looking forward to seeing what the next five years will bring for the Arena and the city.”
Alun Williams, chief executive of Swansea Building Society, said: “As a proud Swansea-based organisation, we are thrilled to announce our five-year partnership with the arena, now named Swansea Building Society Arena. This collaboration represents our deep commitment to championing local arts, celebrating global talent, and investing in the cultural future of our city.
"Together, we share a vision of Swansea as a thriving hub of creativity and community. By supporting the venue, we aim to enrich the lives of residents and visitors alike, ensuring Swansea’s cultural legacy continues to shine brightly on both a local and global stage.”
Robert Francis-Davies, Swansea Council’s cabinet member for investment, regeneration and tourism, said: “Swansea Arena has been an outstanding success since first opening. As well as ticketed events for stars of music and comedy, it’s also hosted many exhibitions, conferences and other events, helping attract hundreds of thousands of visitors every year.
"It’s a facility that’s benefitted so many local people, so it’s very fitting that Swansea Building Society – a local business – will be sponsoring the venue. This will help even further raise the profile of the business at a time when a regeneration programme worth over £1bn is ongoing to boost the city centre.”
