A growing packaging firm has changed its name after investing more than £4.5 million into the business.
S Lester Packing Materials, which employs 45 people at its two sites in Burntwood and Nuneaton, has unveiled a new corporate identity after spending millions upgrading its infrastructure and technology.
The firm reported a 150 per cent increase in sales during the pandemic as a boom in home shopping led to an increase in demand for moving goods around the country.
Now the company wants to build on its recent success and 'reposition itself for the future' with a new name - Lesters.
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Director Billy Hutchinson said: "We've been in business for nearly 40 years, and during that time we've never stood still.
"However, the last two years has seen us really push forward with our growth plans, investing heavily in our site, technology and people.
"All of these changes mean we are now seen as a trusted supplier and an alternative for larger customers in a world where size and capability really matters. The name and brand change reflect this and brings our innovative design and prototyping facilities to the fore."
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He added: "We don’t just sell boxes - we offer complete, bespoke packaging solutions and are helping to disrupt a marketplace that has traditionally been dominated by two or three big players."
Lesters specialises in the supply of corrugated boxes, large format, heavy-duty cases and bespoke packaging to clients in the automotive, aerospace, bike manufacturing, mail order and third-party logistics sectors.
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In the last 18 months, the company has taken on 15 staff across production and in admin and support, whilst a second shift has been introduced to keep up with demand.
A key driver in recent growth has been the decision to invest £3 million in a new TCY Jumbo Casemaker - the first of its type to be operational in the 海角视频.
The technology has significantly increased both the quality and efficiency of its large format and heavy-duty case work.
Operations manager Scott Hutchinson said: "The ability to create a clear group structure, with common goals across the businesses, is essential as we continue to grow.
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"However, it was also important to make sure we don't lose the essence of what has made us successful, so we've made sure that we've carried through all the best parts of what we do into the new brand – and we never forget that the customer is at the heart of it all."
Lesters - which recently purchased a transport and warehousing company to fit within the group - is now setting its sights on further investment in an additional casemaker line and the appointment of an account manager to cover the North of the country.
The company also plans to make additional acquisitions further up the packaging supply chain to increase the number of sites and capacity it offers.