A new digital and media agency has launched in Newcastle after four former network agency figures joined forces.
Based in Cathedral Buildings in Newcastle city centre, the team leading Bonded said it aims to fill a gap in the market left by digital technology and automation by bringing brands and their customers together in an authentic way.
The concept has been devised by Steve Underwood, former managing partner at Dentsu, Kevin Sung, ex Dentsu and WPP, Kevin McEwan, formerly director at Carat and Bonded chairman Dave Lucas, who led Mediavest prior to its acquisition by Aegis in 2011.
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Mr Underwood said: 鈥淭he majority of industry narrative today is about the growth of tech and digital software capability such as automation. We鈥檙e at the cutting edge of these developments, however we value human connection way more.
鈥淲e are in a very competitive and crowded marketplace and our point of difference is the ability to use tech with a very human approach that achieves much more powerful results for clients.
鈥淯ltimately organisations with strong connections have the power to change lives and that鈥檚 what we are here to achieve.鈥
Each of Bonded鈥檚 team members has over 15 years of experience of working with big agencies, delivering results for some of the world鈥檚 most successful brands.
Dave Lucas added: 鈥淚n today鈥檚 media and digital world, clients value connecting with people they can trust 鈥 as well as their agility, knowledge and expertise. Bonded agency will deliver this and more, I鈥檓 excited to see how far we can go.鈥
