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Enterprise

musicMagpie shares jump after Back Market deal revealed

The increase in musicMagpie's share price comes after it had fallen from 162.5p on March 1 to 42.5p on April 1

MusicMagpie is listed on the London Stock Exchange's AIM market(Image: MusicMagpie)

Shares in musicMagpie have jumped by more than a quarter after its contract to sell consumer electronic products on an online marketplace dedicated to refurbished devices was announced.

The Stockport-headquartered company's products will launch on Back Market by the end of the month and in the US by the middle of May.

In addition to mobile phones, the agreement includes tech categories such as games consoles, tablets, wearables and MacBooks.

READ MORE: musicMagpie bosses double down on their investment in bid to demonstrate 'confidence and excitement' amid 'volatility'

Following the news being announced on Monday, April 25, shares in musicMagpie had increased by more than 26% to 56.7p by 2pm.

Steve Oliver, chief executive and co-founder of musicMagpie, said: "I am delighted that musicMagpie's wide range of high-quality refurbished consumer technology products will be available on Back Market's fast-growing marketplace.

"musicMagpie enjoys immense brand trust, developed over 15 years of recommerce activity, which will further encourage Back Market's users to choose a refurbished device.

"musicMagpie and Back Market operate complementary models and have a shared mission to challenge consumers to rethink their tech product consumption, make restored devices mainstream, and tackle the growing problem of e-waste.