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The Music Factory scores £1m investment amid restructure with new services

The company behind Jive Bunny & the Mastermixers has moved into providing music for gym operators and running a training and development programme for young people

From left: Alex McWhirter of Finance Yorkshire; Andy Pickles of Music Factory; and Ian Brown of Finance Yorkshire.(Image: Shaun Flannery Photography Ltd)

Rotherham's Music Factory Entertainment Group has secured a £1m to drive growth.

The music and media company, known for its Jive Bunny & the Mastermixers pop group, has restructured on the back of the funding, creating a group of businesses including Music Factory Recordings which will continue to distribute is catalogue of 15,000 sound recordings, including number one singles.

The family firm is headed by founder John Pickles' son, Andy, who is joined in its management by sisters Alison and Helen. It recently relocated to a 2,500 sqft space at Tileyard North in Wakefield, becoming one of the scheme's first anchor tenants.

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Jive Bunny had three consecutive º£½ÇÊÓÆµ number one singles, 13 world-wide number one singles and a triple platinum album. The group’s music is still regularly streamed across platforms including You Tube and Spotify.

Andy Pickles said: “With Finance Yorkshire’s investment we can develop and grow our music catalogue in what is an exciting period for the music industry. The Jive Bunny brand is still going strong and we plan to optimise it across all platforms.

"We are very proud of what we have achieved by starting out in Rotherham and still being based in Yorkshire. For that reason, we were very attracted to work with Finance Yorkshire and its team.”

As well as Music Factory Recordings, the company has launched Pure Music GO to provide gym and fitness operators with music services. It also runs North Star 360, a training and development programme for young people keen to pursue careers in the music industry.