A pair of family-run wine merchants have merged.
Solihull-based Frazier's Wine Merchants has joined forces with rival SH Jones Wines in Banbury.
Frazier's Wine Merchants is a fifth-generation business while SH Jones Wines was founded in 1848, supplying pubs, restaurants and hotels.
The newly enlarged entity has been rebranded as Frazier Jones Wine Merchants.
The two businesses first worked together during the Covid-19 pandemic in 2020 to help support the hospitality sector and this merger now strengthens the company's footprint across a significant stretch of the Midlands.
Sign up for your free West Midlands newsletter and follow us on LinkedIn
Email newsletters
BusinessLive is your home for business news from across the West Midlands including Birmingham, the Black Country, Solihull, Coventry and Staffordshire.
Click through here to sign up for our email newsletter and also view the broad range of other bulletins we offer including weekly sector-specific updates.
We will also send out 'Breaking News' emails for any stories which must be seen right away.
For all the latest stories, views and polls, follow our
A total of 22 employees are now based at the original Frazier's Wine Merchants' Solihull warehouse and the company said it planned to grow turnover by ten per cent year-on-year, supported by a broader product range.
Terms of the deal were not disclosed but it was supported by "a six-figure funding package" from Lloyds Bank.
Most Read
The capital will help with a recruitment drive and employee training while Lloyds provided leadership training to Frazier's managing director William Frazier.
He said: "Since the challenges of Covid in 2020, our two businesses have worked closely to deliver exceptional products and service.
"This merger is more than a joining of companies, it's a coming together of people, resources and shared values.
"It gives us a strong foundation to grow and continue serving our community with wines that reflect both quality and value."
Nicoleta Dulgheru, relationship manager at Lloyds, added: "We're proud to have funded the merging of Frazier's Wine Merchants and SH Jones, especially seeing the passion and resilience both businesses have shown in the face of economic uncertainty.
"This collaboration not only preserves two beloved local brands but also positions them strongly for future growth.
"It's a perfect example of how innovation and unity can help businesses thrive during challenging times."